Stereotypes or Sharp Research?
Among the many things that the GOP did right in the election was to target their audience, sell them the party line and get them to the polls.
One of the ways they accomplished the first step was extensive market research. That research told them where to canvas and where to advertise and here are some of the results of their research.
--- Democrats watch more TV than Republicans.
--- During the week, Republicans turn off the TV earlier than Democrats. Republicans who stay up watch Leno, Democrats who stay up watch Letterman.
--- Big Republican channels: Speedvision, Golf channel. Big Democratic channels: CourtTV, Game Show Network.
--- Democrats are more likely to go to the movies.
--- More Republicans and undecided voters go to health clubs.
--- Get this: "One of the shows most popular with Republicans, especially Republican women ages 18 to 34, turned out to be be 'Will & Grace.'"
--- Republicans are more likely to drive Porsches, Jaguars, Land Rovers. Democrats are more likely to drive Volvos, Subarus, Mazdas,Volkswagens, Honda.
--- Republicans are more likely to water-ski, snow-ski, and do volunteer work.
--- Republicans are far less likely than average Americans to dance; Democrats are far more likely. (who knew Footloose had such a valid subtext)
--- Republicans are more likely to like Nascar, and college football. Democrats are far more likely to like women's basketball.
One of the ways they accomplished the first step was extensive market research. That research told them where to canvas and where to advertise and here are some of the results of their research.
--- Democrats watch more TV than Republicans.
--- During the week, Republicans turn off the TV earlier than Democrats. Republicans who stay up watch Leno, Democrats who stay up watch Letterman.
--- Big Republican channels: Speedvision, Golf channel. Big Democratic channels: CourtTV, Game Show Network.
--- Democrats are more likely to go to the movies.
--- More Republicans and undecided voters go to health clubs.
--- Get this: "One of the shows most popular with Republicans, especially Republican women ages 18 to 34, turned out to be be 'Will & Grace.'"
--- Republicans are more likely to drive Porsches, Jaguars, Land Rovers. Democrats are more likely to drive Volvos, Subarus, Mazdas,Volkswagens, Honda.
--- Republicans are more likely to water-ski, snow-ski, and do volunteer work.
--- Republicans are far less likely than average Americans to dance; Democrats are far more likely. (who knew Footloose had such a valid subtext)
--- Republicans are more likely to like Nascar, and college football. Democrats are far more likely to like women's basketball.
posted by cvo @ 5:23 PM
2 Comments:
At 7:09 PM,
R said…
I read an interesting piece of commentary recently that more or less argued that the media has blown these stereotypes way out of proportion, and that the results of the election are best explained by the fact that we tend to re-elect incumbents when at war. I guess you could argue that Bush invaded Iraq to keep the war on terrorism going long enough to get him through the election, but I wouldn't...
At 8:05 PM,
Unknown said…
-- By the TV standard, I'm probably Republican: I don't watch much, and I like to turn it off early.
-- By the movie standard, I'm also Republican: I don't often go to the movies.
-- Maybe I'm more a Democrat from the health-club perspective: I use the gym at work.
-- I don't like Will and Grace, so I'm more a Democrat by this standard.
-- I don't own any car on the list. I've never owned a new car, and I think that I'll never be able to afford to own a new car. I don't know what that makes me.
-- I hate dancing, so by this standard I am definitely Republican.
-- The only conventional sport that I like to watch on TV is baseball. I don't know what that says about my political affiliation.
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